The primary purpose of the AONB designation is the conservation and enhancement of natural beauty.
Through the AONB partnerships/conservation boards, many different organisations and individuals contribute to fulfilling this purpose, alongside the dedicated staff teams. Though the detailed activity of each AONB team varies according to local circumstances, collectively the AONB Family has identified four common objectives
- Conserve and enhance the natural and cultural heritage of the UK’s Areas of Outstanding Natural Beauty, ensuring they can meet the challenges of the future
- Support the economic and social well-being of local communities in ways which contribute to the conservation and enhancement of natural beauty
- Promote public understanding and enjoyment of the nature and culture of Areas of Outstanding Natural Beauty and encourage people to take action for their conservation
- Value, sustain and promote the benefits that the UK’s Areas of Outstanding Natural Beauty provide for society, including clean air and water, food, carbon storage and other services vital to the nation’s health and well-being.